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A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation. ![]() This book séts out to addréss the black hoIe that surrounds thé management of créative people, debunking mány myths of créativity, and outlining á revolutionary approach tó the pressing issué of creative próductivity in the contémporary creative sector cómpany. Hey Whipple Squeeze This Document How To Éxtract ValueA handbook óf tools, techniques, méthods and practical idéas whosé USP is a framéwork for thinking abóut efficient creative managément how to éxtract value from créative time. Gordon Torr présents a logical argumént thát puts in place thé building blocks óf the authors knowIedge and experience tówards the final architécture. ![]() I doubt if theres a single industry that wouldnt gain immediate advantage from Gordon Torrs scrupulous and enlightening detective work. Jeremy Bullmore. Advertising is á fántastic industry, but actually gétting a job (ór even your fóot in the dóor) can seem néxt to impossible. 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